Our Work

EDS/PR Week

Jeff’s work as vice president of Global Communications at EDS was featured in the following PR Week article, which detailed his philosophy and the work of his team.

Launching a Brand from Scratch

When John took over corporate marketing for EDS’ Product Lifecycle Management, or PLM, software division in 2003, the business was called EDS PLM Solutions. The next year, EDS sold the business to a private equity consortium of Bain Capital, Warburg Pincus and Silver Lake. At $2.05 billion, the sale represented the largest-ever private equity acquisition of a technology business.

The sale resulted in John leading the charge to change the name of the business to reflect its new status as an independent company. The result was UGS, a soft acronym for Unigraphics, one of the company’s signature solutions. John and his team led the rollout of the new brand, including building a new web site, new marketing assets and an outbound communications program. Three years later, the private equity consortium sold UGS to Siemens for $3.65 billion. As a result, the name of the business changed again – this time to Siemens PLM Software. Once again John’s team led the change management process for the name change across all marketing assets. The business goes to market today as Siemens Digital Industries Software.

St. Jude Children's Research Hospital

Working as a freelance writer for a leading contact/call center company, Working Solutions, Jeff wrote more than two dozen profiles of contact center agents and clients. One of these profiles detailed how St. Jude Children’s Research Hospital provided care for a contact center agent's child, as well as highlighting St. Jude's impact on the health care system and individuals as a whole.

Unisys Security Index™

Unisys launched the Unisys Security Index – the only regular snapshot of security concerns conducted globally – in 2007 to provide an ongoing, statistically robust measure of concern about security. The index covered changing consumer attitudes over time across eight areas of security in four categories: national security and disaster/epidemic in the National Security category; bankcard fraud and financial obligations in the Financial Security category; viruses/hacking and online transactions in the Internet Security category; and identity theft and personal safety in the Personal Security category.

John and his team led the index from 2017 to 2021, ranging from authoring the survey to managing the outside vendor that fielded the survey to writing the report summarizing the findings’ results and takeaways. The effort consistently generated high-level media coverage around the world, contributing directly to Unisys’ reputation as a leader in global security.

Texas Business Immigration Commission

Jeff crafted an op-ed for the owner of Blue Mesa Restaurants stating the importance of immigrants to the operation of his restaurants. Jeff was able to ensure placement of this piece in newspapers including The Dallas Morning News.

On the Offense Podcast

On the Offense Podcast — Episode #22 — Seasonal Marketing and The Great Pumpkin Debate

This week, our principals welcome fall by discussing seasonal marketing and creative strategies to keep audiences engaged. We’re itching to know… Which side of The Great Pumpkin Debate are you on??

On the Offense Podcast - Episode #21 - Rebranding & Hash Brown Casserole Shepard’s Pie

This week, our principals offer their thoughts on how to predict and achieve a successful rebrand. Join us as we discuss how important knowing your audience is to a successful campaign.

On the Offense Podcast - Episode #20 - SPECIAL GUESTS: Tom Mattia and Thomas Martin

This week, on On the Offense, we explore the topic of mentoring with two of the industry’s best, Tom Mattia and Thomas Martin. Both guests have been impactful mentors in our principal’s lives, and are sure to leave their impression on our viewers. A huge thank you to our esteemed guests for joining us!

On the Offense Podcast — Episode #19 — SPECIAL GUESTS: Caroline Clendening & Jocelyn Elmore

This week, on On the Offense, we dive into the world of influencer marketing and content creation. Taking us behind-the-scenes are two very special guests, John’s daughters! Listen in as we answer the questions everyone’s asking!

On the Offense Podcast — Episode #18 — The Monster of Social Media

This week, our principals emphasize the importance of savvy social strategy. The monster that is social media “WILL EAT YOU” if you’re not careful!

On the Offense Podcast — Episode #17 — “Right Place, Right Time, Right People” Series — Part 3

This week, our esteemed colleagues Carol Barreyre, Kent Sholars and Alex Wells help us complete our three part series! Join us as we discuss why leveraging the right people is best for business.

On the Offense Podcast — Episode #16 — “Right Place, Right Time, Right People” Series — Part 2

This week, we debut the second installment of our “Right Place, Right Time, Right People” series. Join us as we explore why now is the most poignant time to consider a small agency.

On the Offense Podcast - Episode #15 - “Right Place, Right Time, Right People” Series - Part 1

This week, on On the Offense, we kick off our newest series, “Right Place, Right Time, Right People.” Through candid conversations and insightful stories, we explore how being in the right environment creates opportunities and drives progress.

On the Offense Podcast - Episode #14 - Vatican Incorporated

This week, our principals congratulate Pope Leo XIV on his papal debut, and evaluate how the Vatican might have communicated their newest promotion if it were a corporation.

On the Offense Podcast - Episode #13 - SPECIAL GUESTS: Barbara Serby and Darryl Hoffman

This week on On the Offense, our principals host our first panel discussion! Barbara Serby and Darryl Hoffman join us to discuss recruiting, today’s candidate market and AI’s influence on the future of Human Resources.

A massive thank you to Barbara and Darryl for their expert insights!

On the Offense Podcast - Episode #12 - Life’s a Journey

This week, our principals reflect on their game-time decisions, inspired by John’s recent article, “My graduation advise to you, 22-year-old self: Go best, young man, go best.”

On the Offense Podcast - Episode #11 - Tariffs on Chlorinated Chicken?

This week, we welcome global affairs and marketing expert, Malcolm George, all the way from France! The panel evaluate the U.S.’s international perception and how to navigate the ever-evolving future of communications.