Clients First Marketing & Communications™ is led by founding principals Jeff Baum and John J. Clendening, who have led global marketing and/or communications teams for seven Global 50/Fortune 500 companies. Jeff or John also have experience in PR firms, government relations and journalism. They believe that the best insights come from having been the client.
Their experience has taught them that marketing and communications have one objective: to increase the value of the enterprise. That means playing offense by driving profitable growth and building a pipeline of business for future growth. It also means ensuring the company can aggressively fight the competition and playing defense by fending off crises. Everything else is execution.
This week, our principals reflect on their game-time decisions, inspired by John’s recent article, “My graduation advise to you, 22-year-old self: Go best, young man, go best.”
Note: Required fields are marked with an asterisk.