Clients First Marketing & Communications™ is led by founding principals Jeff Baum and John J. Clendening, who have led global marketing and/or communications teams for seven Global 50/Fortune 500 companies. Jeff or John also have experience in PR firms, government relations and journalism. They believe that the best insights come from having been the client.
Their experience has taught them that marketing and communications have one objective: to increase the value of the enterprise. That means playing offense by driving profitable growth and building a pipeline of business for future growth. It also means ensuring the company can aggressively fight the competition and playing defense by fending off crises. Everything else is execution.
This week, on On the Offense, we dive into the world of influencer marketing and content creation. Taking us behind-the-scenes are two very special guests, John’s daughters! Listen in as we answer the questions everyone’s asking!
Note: Required fields are marked with an asterisk.